ASK THE EXPERTS

Get short and practical answers to your burning Israel advocacy questions.

Should the government invest in bringing major influencers to Israel?

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When haters share our content and berate it, why is that a good thing?

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Other than social media, where else can we make a difference online?

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Rather than creating our own narratives, isn't it just easier to disprove theirs?

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Can the government provide a strategy for tech developer activists to support?

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What's the definition of Booomers, Millennials and Gen Z'ers?

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Is it a wise strategy to go after the UN as an organization, not just after UNWRA?

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What are effective strategies to impact the ones who haven't made their minds yet?

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Is it worth engaging audiences that aren't from the U.S. and Western Europe, like Indians?

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Is Hasbara the right word for what we're doing here?

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What is our wartime objective?

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Who is our target audience during the war?

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How do we deal with fake facts?

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What is the key message during the war?

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What about the campuses?

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Don't arguments and facts matter any more when it comes to talking about Israel?

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Is there a cognitive bias to prefer "David" over "Goliath"?

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What do we do about anti-Semitic comments?

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How should we respond when it's Jews who are anti-Israel?

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What to do when official resources are used to discredit Israel?

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Should we ask people to actively stand for Israel?

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The importance of leading with empathy

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What to do when an influencer in your community badmouths Israel?

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The power of role reversal

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What do we do about trolls?

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How our brain works - Part 2

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How our brain works - Part 1

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The Persuasion Equation

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Bring your online advocacy to the next level with in-depth webinars and lectures.

Expert Session with Joanna: How to Respond to the Iran Attack

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Strategy Session with Joanna Landau

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Expert Session: The Secrets of Fundraising

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Expert Session: Cognitive Biases

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Joanna Interviewed by Commando Hasbara War Room

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Guest Expert Session: Red Net vs. Blue Net - How the Other Side Works

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Guest Expert Session: Adva David, Storytelling Masterclass

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Guest Expert Session: Ella Kenan, Disruptive Influencer

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The Persuasion Table

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Guest Expert Session: Amir Shevat, Mastering the Algorithm

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Guest Expert Session: Yifat Leder, Change Messaging

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Cognitive Biases

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Unlock the knowledge, skills, and strategy to advocate for Israel with confidence.

Online training modules from experts in country branding, digital communications, and the science of influence.