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October 7

changed

everything

A new reality on the ground demands a new strategy online...

A new reality on the ground demands a new strategy online...

Welcome to the Command Center for Effective Israel Advocacy.

Get the resources and updates you need to make your Israel content count. 

THE LATEST NEWS AND STORIES

What’s trending today?

THE PERCEPTION

So, what does the world really think about Israel?

More sympathetic to Palestinians

15% (+1)

More sympathetic to Israelis

36% (-1)

Not sure who they're more sympathetic to

27% (+1)

More sympathetic to "neither"

22% (-2)

YouGov USA Poll (February, 2024)

THE PERCEPTION

THE PERCEPTION

So, what does the world really think about Israel?

YouGov USA Poll (March 2024)

More sympathetic to Palestinians

17%

More sympathetic to Israelis

32%

Sympathetic to both sides roughly equally

27%

Not sure who they're more sympathetic to

24%

When you have a clear objective, audience, and message, every post, like, and share is on point. 

Effective Israel advocacy starts with a smart strategy.

THE STRATEGY

The fundamentals of influence and digital communication that will amplify your advocacy impact online. 

Perfect your powers of persuasion.

THE TACTICS

ASK THE EXPERTS

Sharpen your advocacy skills with our digital training resources.

From in-depth sessions to concise Q&A videos, we’ve got you covered.

As professionals in the fields of country branding, persuasion, and influence, we’re giving you the insights and tools you need to win the virtual battle for Israel’s global image.

WHO WE ARE

WE’RE JUST LIKE YOU

•After narrowly backing Israel’s military action in Gaza in November, Americans now oppose the campaign by a solid margin. •Men tend to approve of Israel more than women (36% compared to 30%). •There is a marked difference in between those aged over 55, who tend to be more approving (46%) than the average and the younger cohorts. This aligns with the fact that this age group tends to follow the war more closely than the under 54 age group.

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