top of page

October 7

changed

everything

A new reality on the ground demands a new strategy online...

A new reality on the ground demands a new strategy online...

Welcome to the Command Center for Effective Israel Advocacy.

Get the resources and updates you need to make your Israel content count. 

THE LATEST NEWS AND STORIES

What’s trending today?

THE PERCEPTION

So, what does the world really think about Israel?

More sympathetic to Palestinians

29%

More sympathetic to Israelis

16%

Sympathetic to both sides roughly equally

23%

Not sure who they're more sympathetic to

31%

YouGov UK Poll (May, 2024)

THE PERCEPTION

THE PERCEPTION

So, what does the world really think about Israel?

YouGov UK Poll (May 2024)

More sympathetic to Palestinians

29%

More sympathetic to Israelis

16%

Sympathetic to both sides roughly equally

23%

Not sure who they're more sympathetic to

31%

When you have a clear objective, audience, and message, every post, like, and share is on point. 

Effective Israel advocacy starts with a smart strategy.

THE STRATEGY

The fundamentals of influence and digital communication that will amplify your advocacy impact online. 

Perfect your powers of persuasion.

THE TACTICS

ASK THE EXPERTS

Sharpen your advocacy skills with our digital training resources.

From in-depth sessions to concise Q&A videos, we’ve got you covered.

As professionals in the fields of country branding, persuasion, and influence, we’re giving you the insights and tools you need to win the virtual battle for Israel’s global image.

WHO WE ARE