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Master the science behind impactful communication.

Tips and guiding principles to make sure your message gets through to the people who need to hear it most. 

Learn the fundamentals of persuasion and influence.

Presented by Ariel Halevi, an expert in the field of persuasive communication, these 7 short videos demonstrate how to use his proven tactics to make your Israel advocacy count. 

Produced with the support of the Shear Family Foundation during Operation Guardian of the Walls in May, 2021. 

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