ABOUT | Hasbara Toolbox
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ABOUT

Meet the Experts

We are a team of professionals from diverse fields who have come together to provide every person around the world with the tools and knowledge they need to become an effective advocate for Israel.

Joanna Landau

Joanna is a global expert on country branding and the unique challenges Israel faces when building its reputation online. Recognized by Forbes Israel as one of the 50 Most Influential Women in Israel, she is the Founder & President of Vibe Israel and the best-selling co-author of “Ethical Tribing: Connecting the Next Generation to Israel in the Digital Era (2023)."

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Ariel Halevi

Ariel is a world leader in interpersonal communication and the science of influence and persuasion. He is the co-founder and CEO of Vayomar, a boutique training and consulting firm, and the author of You’re Not Moving Slow Enough (2016), which explores the link between emotional intelligence and the ability to influence without authority.

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Gilad Newman

Gilad helps companies, organizations, and individuals improve their public speaking, messaging, teamwork, and communication skills. He is the CEO of Dale Carnegie Israel and provides leadership, presentation, and training for managers.

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Hasbaraa.com

Hasbaraa.com is a civic organization established on October 8, 2023, dedicated to improving Israel advocacy on a global scale through strategic direction, effective advocacy education, and professional support.

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