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The January 2025 Harvard Caps Harris Poll Sheds More Light On Where Americans Are At Right Now

January 23, 2025

In recent months, this specific survey hasn't focused much on the Israeli-Palestinian Conflict, so we're happy to see a section on it this month. We compared it to their October survey and some interesting insights emerge:


  1. Americans broadly support resolute action against Hamas while favoring diplomatic progress.

  2. Israel's general favorability has declined  since October, dropping from 48% to 42%, which means that Israel needs to invest more efforts to sharing its story as a people, its culture, business and other offerings so that Americans know what values it contributes to the world.

  3. When asked specifically about the conflict, Americans maintain strong support for Israel (79%) over Hamas (21%), similar to October's levels (81%-19%).

  4. The survey reveals a concerning trend among millennials (ages 25-34) who show markedly lower support for Israel (68%) compared to the national average (79%). So the hyper-focus on Gen Z has created a blind spot for the community when it comes to where Americans millennials are at.

  5. The media landscape analysis suggests a dual-track communication strategy (traditional and social media) is essential.

For a deeper dive, click on the button below.

October 2024 Harvard Caps Harris Poll: Shifting Perspectives on Israel-Hamas Conflict

October 17, 2024

Here’s where Americans are at a week before the elections, when it comes to their perceptions and position on the war in the Middle East:


  1. 81% of voters support Israel over Hamas, up from 79% in September. But a significant generational divide remains, with 57-65% support for Israel among 18-34 year-olds vs. 87-94% among 45+.

  2. Overall, 68% of Americans favor a ceasefire conditional upon the release of the hostages and the removal of Hamas from power, with 81% supporting that Hamas be removed (regardless of a ceasefire or not).

  3. The Israel-Hamas conflict is gaining attention (62% following closely, up a few points from September) but remains a low priority as an issue which is considered the most important facing America today.

  4. There’s a limited understanding of regional actors in the Middle East, especially among younger Americans, which can be very dangerous and requires immediate consideration.

  5. Views on campus protests and media coverage related to the conflict are nuanced.

One Year Later, Where Are Americans At?

October 7, 2024

Across both polls, 36% of Americans in the Yahoo poll and 35% in the Economist poll sympathize with Israel, holding steady and increasing since May (when Yahoo!’s poll showed 31% sympathizing with Israel). However, sympathy for Palestinians has been steadily increasing, now at 17% (Yahoo) and 19% (Economist). This gradual rise in sympathy for Palestinians is a notable trend that poses long-term challenges for maintaining high support for Israel. In addition:


  1. Public opinion remains split on Israel’s military response.
    The Yahoo poll shows that 36% of Americans feel Israel’s response has gone too far (compared to 29% who said this in May), while 27% (up 8% from May) think it’s been appropriate. These splits are reflected in both polls, especially among younger Americans, where criticism of Israel’s actions is growing.

  2. Americans favor diplomacy but remain critical of Israel’s adversaries.
    51% of Americans in the Yahoo poll favor a diplomatic solution, while 29%still support military aid to Israel. The Economist poll mirrors these results. However, 48% of Yahoo respondents blame Iran for the conflict (with 28% saying it’s Israel’s fault). In May, 2024, 56% held Hamas responsible, showing that Americans continue to view Israel’s opponents as the primary aggressors.

  3. A growing number feel the U.S. is “too supportive” of Israel.
    Skepticism about U.S. support for Israel is rising, with 33% (up from 29% in November, 2023) of Americans in both polls now feeling the U.S. is "too supportive." This sentiment, particularly among younger voters, could signal challenges for U.S.-Israel relations if the trend continues.


Click on the button for a 2-minute video and more detailed results.

The August USA YouGov Survey Results Are Out

August 21, 2024

Here’s what the latest survey on perceptions of Americans of the Israel-Hamas War shows:


  1. Overall, 71% of Americans believe Hamas is a threat to America (ranging between an immediate and serious threat and a minor threat), and 60% feel that way about Hezbollah.

  2. 35% of Americans sympathize more with the Israelis compared to 17% who sympathize more with the Palestinians, in the Israeli-Palestinian conflict.

  3. More Americans want to decrease military aid to Israel than to increase it (35% vs. 20%), while 25% would keep it at the current level.

  4. More Americans think the Israeli government’s response to the attaack by Hamas has been too harsh (32%) than not harsh enough (17%).

  5. Just over a third of Americans (35%) believe Israel violated international laws in Gaza, 28% don’t think they did, and 37% are unsure.

  6. If Iran attacks Israel, 33% of Americans think the U.S. military should get involved, whereas 39% think it shouldn’t, and 28% are unsure.


Click below to see expanded data about how younger Americans are viewing the situation, and some more analysis of these results.

How do Western Europeans Compare to Americans in Their Views of the War?

July 31, 2024

From time to time, YouGov compares polling between Western Europeans and Americans. Here's what the latest results (July 2024) show:


  1. Americans are significantly less likely than Western Europeans to believe Israel has committed war crimes in Gaza.

  2. Support for a ceasefire is much lower in the US (49%) than in Western Europe (61-76%), with Italy showing the strongest support.

  3. Americans are less supportive of ICC arrest warrants for Israeli leadership compared to Western Europeans, with Spain and Italy being the most critical of Israel.

  4. The two-state solution has less support in the US than in Western Europe, though it's still the most popular option across all countries surveyed.

  5. While sympathy for Palestinians is growing among young people across all surveyed countries, the overall US public remains more pro-Israel than Western Europeans, with significant variations within Europe.

The July update from The Economist / YouGov poll

July 25, 2024

Here are highlights:


  1. Israel sympathy remains steady at 33%, but Palestinian sympathy is growing from month to month (19%).

  2. Younger Americans are increasingly pro-Palestinian (no surprise there); but older demographics who overwhelmingly favor Israel balance them out. So, for now, Israel is weathering the storm, but long-term, this trend must be dealt with as a threat from our greatest ally to the national security of the State of Israel and the Jewish people.

  3. Support for military aid to Israel decreasing across the board – again, as the war wages on and people want to see it over, this isn’t very surprising.

  4. Americans are divided on humanitarian aid to Palestinians, with a slight increase in support for increasing aid compared to last month.

The June Update from Harvard Caps Harris

July 10, 2024

This month's poll is out and the numbers aren't looking that bad. Yes, it could be better, but if we look on the whole, support for Isral in America is holding. We still have the younger generaiton to worry about, and there's work to do yet, but we shouldn't lose hope and assume that what we're seeing on our social media feeds is what's happening on the ground.


This time we also have a 2 minute video summary of the poll, and we forgo too much detail to give you the bottom line...

Latest Poll in USA Continues Favorable Trend for Israel

June 25, 2024

For the second month in a row, Americans haven't continued the downward spiral in sympathy towards Israel. While sympathy for the Palestinians continues its slow but steady growth of 1% every time, in May and June Israel as also enjoyed an increase of 1% in sympathy.


These changes are not yet indicative as they're within the margin of error, but we think they're worth paying attention to. We also see that while the numbers could be better for Israel in other parameters as well, they're not as bad as most of us in the pro-Israel community feel - as the anti-Israel movement steps up its aggression and violence against Jews worldwide is becoming increasingly prevalent.


Click on the button below to review the June YouGov USA poll to see where we're at, almost 9 months after October 7.

YouGov UK Poll, May 2024

June 1, 2024

The May 2024 YouGov survey polled 2,072 British adults on their views regarding the ongoing Israeli military operations in Gaza.


Here are the main conclusions from the results:


  1. Public opinion in Britain has turned sharply against Israel's conduct in Gaza, with majority support for implementing an arms embargo.

  2. While showing greater sympathies towards the Palestinian cause, the British public broadly rejects Hamas's militant tactics and violence targeting Israeli civilians.

  3. Despite the tensions, the two-state solution based on negotiated peace remains the preferred resolution across partisan, age, and regional divides in Britain.

Vote for Israel in Tonight's Semi-Final of the Eurovision!

May 9, 2024

Tonight Israel is competing to qualify for the final of the Eurovision Song Contest - the world's biggest music event with over 160 million viewers! 


This is our moment to unite and rally behind the incredibly talented Eden Golan and her unforgettable song "Hurricane". It's currently ranked in the TOP 10 to win in the final in the betting odds, TOP 5 in the official Eurovision online poll, and is the 4th MOST WATCHED VIDEO of all the songs!


Every vote counts, so we need YOU and bring your Plus 2 - get two more to vote and make a bigger difference!


For more information on how to vote, why it's so important and the impact it can have on Israel's global positioning at a time we need it most, click on the button below...

American Students Are Buying Into What Hamas Is Selling

April 25, 2024

A recent NBC poll shows how opinions of young Americans on campuses across the U.S. are being influenced likely by what they're seeing take place there. This is a short review that highlights that, compared to when they were surveyed in October, 2023:

  1. LESS U.S. college students blame Hamas for what happened on October 7.

  2. LESS U.S. college students think October 7 was a terrorist attack.

  3. Almost double think Hamas' actions on October 7 were justified acts of resistance. 

Clearly, college students are a major cause for concern, not just for Jews or Israel, but for AMERICA.

Young Americans – What Are They Thinking?

April 21, 2024

The Spring 2024 Harvard Youth Poll surveyed 2,010 young Americans between 18- and 29 years old nationwide. 


Here’s what we found to be relevant for our purposes:


  • Political Preferences Among Young Americans: While most young Americans lean towards supporting President Biden over former President Trump in a hypothetical election scenario, the margin is not as significant as expected. Factors such as gender, age, race, and education level significantly influence voting preferences, with female non-white college graduates aged 25-29 showing overwhelming support for Biden.


  • Views on the Israel-Hamas Conflict: Young Americans overwhelmingly support a permanent ceasefire in the Israel-Hamas conflict, with a notable majority sympathizing with both the Israeli and Palestinian people. There's a nuanced perspective on Israel's response to the conflict, with a significant portion undecided on whether Israel's actions are justified. Republican-leaning individuals tend to support Israel's actions, while Democrats and independents are more critical.


  • Concerns and Sentiments of Young Americans: A significant majority of young Americans believe the country is headed in the wrong direction, with only a small percentage feeling optimistic about the nation's trajectory. Economic concerns and reproductive freedom are top priorities for young voters, while mental health issues, including feelings of depression and hopelessness, remain prevalent but show slight signs of improvement since 2021.

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Welcome to the Command Center for Effective Israel Advocacy. Here you'll find the the data, strategy, and tactics to help us win the battle for Israel's global image - online and offline. 

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